Alex Herrera: Ex-UBS Broker Sanctioned by FINRA

Alex Herrera

Publicly available records published by the Financial Industry Regulatory Authority (FINRA) and accessed on August 16, 2018 indicate that former Florida-based UBS Financial Services broker/adviser Alex Herrera has been sanctioned by FINRA and barred from acting as a broker or otherwise associating with a broker-dealer firm. Fitapelli Kurta is interested in hearing from investors who have complaints regarding Mr. Herrera (CRD# 3204779).

Alex Herrera has spent 18 years in the securities industry and was most recently registered with UBS Financial Services in Coral Gables, Florida (2012-2018). Previous registrations include HSBC Securities in Coral Gables, Florida (2006-2012); Atlas One Financial Group in Miami, Florida (2005-2006); Citicorp Investment Services in Long Island City, New York (2002-2005); and MML Investors Services in Springfield, Massachusetts (1999-2002). He has passed four securities industry examinations: Series 65 (Uniform Investment Adviser Law Examination), which he obtained on December 29, 2004; Series 63 (Uniform Securities Agent State Law Examination), which he obtained on May 3, 2003; Series 7 (General Securities Representative Examination), which he obtained on February 4, 2002; and Series 6 (Investment Company Products/Variable Contracts Representative Examination), which he obtained on June 21, 1999. He is currently not registered with any state or firm.

According to his BrokerCheck report, he has received two regulatory sanctions and one pending customer complaint.

In August 2018 FINRA sanctioned him in connection to allegations he refused to provide requested information in connection to a FINRA investigation into the possibility that he engaged in undisclosed outside business activities and private securities transactions. He was permanently barred from acting as a broker or otherwise associating with a broker-dealer firm.

In May 2018 a customer’s attorney alleged Alex Herrera, while employed at UBS Financial Services, stole the customer’s money to buy a vacation home. The customer is seeking unspecified damages in the pending complaint.

In 2014 the Florida Department of Financial Services sanctioned him following allegations he had not complied with continuing education requirements. He was issued a fine of $250.

If you or someone you know has lost money investing with Alex Herrera, call Fitapelli Kurta at 877-238-4175 for a free consultation. You may be eligible to recoup your losses. Fitapelli Kurta accepts all cases on a contingency basis: we only get paid if and when you collect money. Time to file your claim may be limited, so we encourage you to avoid delay. Call 877-238-4175 now to speak to an attorney for free.